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Hours of Operation: Mon - Fri 8:00am - 8:00pm

              Freedom Rides on Strategy




M3B - Creating a Coherent & Meaningful Experience of Place

Intimate Knowledge of "The Who"


We define customers intimately! They are exceptionally more diverse than the generation they were born into.  Age & Income does not adequately determine feasibility.  We view the country through the lens of Claritas PRIZM Premiere. We follow 68 buckets of people and their housing, retail, lifestyle and behavior preferences in every market and feeder market in the country.   


To optimize your project, let us introduce you intimately to "The Who" that will maximize your absortion and pricing potential.

Informed Approach


We are scientists and artists:


As Scientists, we use data driven algorithms to understand consumer demand and behavior patterns. We use Michael Porter's time tested Harvard Business Strategy to map competitive context.


As Artists: We design conversations with the customer to establish deeper meaning and give vision to data. 


People often remark "Michelle reads the tea leaves."  We smile inside knowing that  on-target, deep insight comes from taking an Informed Approach.

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Instinctive Truths


Michelle is a professionally trained moderator/facilitator:


  • National Focus Groups (Turn-Key)
  • Video walking focus groups 
  • Creator of "Sticky Branding" -  a multi-disciplinary process to vision, position and design the experience of a place.


People trust brands that conform to familiar themes in their lives. 

RECENT WORK


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MEET THE TEAM

Nicholas Basha

Data Integrity & Analysis

Michelle Mace

President/Owner

Shirley Mace

Accounting & Data Integrity

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CONTACT US

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