M3B "STICKY" BRANDING
Sticky = Memorable. How memorable is your brand in the minds and lives of the people it serves? Are you serving your highest value customer? Is your Executive Leadership Team making decisions from the same strategic position? Are you spending too much time and money chasing customers who don't appreciate you? What archetypal story makes the hearts of your consumers 'tick' for you?
"...because brands are not just something to think about at a marketing session by marketing people."
-Michelle M. Mace