M3B "STICKY" BRANDING
- Sticky = Memorable
- 1. How memorable is your brand in the minds and lives of the people it serves?
- 2. Are you serving your highest value customer?
- 3. Is your Executive Team making decisions from the same strategic position?
- 4. Are you spending time and money chasing the wrong customers?
- 5. What archetypal story makes your consumers 'tick' and 'stick'?
"...because brands are not just something to think about at a marketing session by marketing people."
-Michelle M. Mace