Biography: Michelle M Mace

Michelle Mace is the Principal of M3B Inc., a boutique national consultancy specializing in market intelligence, location analytics and placemaking strategy. A social scientist by training, Michelle brings rare depth to the use of big data—translating complex demographic, psychographic, and behavioral insights into clear strategic direction. Her work centers on understanding the American consumer and the nuanced forces that shape how people live, connect and consume. Michelle helps clients across Real Estate Asset Classes of Housing, Hospitality, Retail , Sports+ Entertainment, and Healthcare to optimize land and revenue through culturally resonant and consumer-centered insight. A professionally trained and gifted facilitator, Michelle brings uncommon clarity and cohesion to complex, multi-disciplinary conversations. She seamlessly engages developers, planners, architects, engineers, financial leaders, construction teams, and end users—guiding diverse stakeholders toward shared vision, alignment, and execution. Her work is marked by an uncanny ability to bridge data and design around human behavior into strategies that manifest truly meaningful places and brands. For more than 25 years, Michelle has pioneered the development of proprietary algorithms that integrate housing, demographic, and psychographic data. Her contributions have helped shape the evolution of housing strategy nationwide, and she is widely recognized as an innovator in residential master plans and mixed-use development platforms. Central to her philosophy is a deep understanding of America’s diverse housing needs and the vital role of intergenerational connection in design, programming, and community building. Outside of her professional life, Michelle is deeply nourished by nature, movement, and creative expression. She finds grounding in cycling, pilates, yoga, running, and time spent immersed in arts and culture. She treasures coffee-laden conversation, and travel with friends and family. Most recently, Michelle has taken up playing the guitar—much to the delight of her dog, who promptly falls into a peaceful slumber whenever she plays a Spanish ballad.