Driven by Consumers. Defined by Breakthroughs.

For 27 years, M3B Inc. has provided consumer driven, on-target solutions. Our methods are time-tested and results custom crafted to your brand where we thoughtfully advise you to meet and engage your highest value consumer segments. 
As a proud Claritas partner for over 25 years, M3B Inc. has pioneered segmentation algorithms for America's largest consumer good - the places people call HOME. We have monitored housing markets across the country, the lifestyles of segments that own and rent, and the rise and fall of ownership by segment with economic and social change.

Desktop Analysis

A cost-effective quick look at your market. Michelle brings her 20+ years of experience to a desk-top analysis that defines your geographic market with demographic & psychographic clarity to illuminate the opportunity & vulnerability related to your business situation. Usually delivers within a few days to 2 weeks

Segmentation Studies

Segmentation is Michelle's lifeblood. She has been tracking & studying the American Consumer for over 30 years as a social scientist.

M3B Product Definition

"Financial Success isn't about building monuments to ourselves, it's about creating a product mix & experience of place that people will pay more for because it meets their needs & desires" - Michelle 
Client Example: Olson Homes. New Olson Townhomes Coming Soon to Route 66 in Glendora California in 2027

M3B Consumer Definition

Intimate knowledge of the "Who"—your consumer—will guide you out of any business dilemma & steer you back into the demand curve. Michelle's proprietary algorithms refined over 20 years in industry optimize planning, design, & operational decisions

M3B Amenity Definition

Beauty and value are in the eye of the beholder. We uncover the hidden gems already around you and help you invest in the amenities that matter most to your audience guiding some of the nations fines architects and planners

Client Example:

M3B Segmentation + REA Land Optimization

Land Optimization is a skillful science that relies on a granular understanding of transaction data patterns. supply, demand, development costs, client specific constraints & consumer/market circumstances & values. It involves complex financial, demographic, & psychographic data being run through scenarios until financial returns or value can no longer be maximized. Our approach to optimization is iterative & involves economists & client input to ensure clarity of the most realistic outcomes.

M3B Focus Groups - Artful Conversation

Michelle is a professionally trained moderator. She brilliantly recruits, organizes & facilitates round table, walking tour & theater style discussions with your target audience to assess 'gut level' reactions & derive solutions for products, amenities, services, policies, operations & messaging.
In the hands of a skilled moderator, artful conversation reveals the intimate & aesthetic preferences & motivations that drive human desicion making. We bring your high value customers & very often your high value strangers together to talk objectively & freely about how products, services & ideas intersect with their lives

Off Site, On Site, Walking Tour Groups & Personal Interviews

Michelle is skilled at identifying the critical questions, framing the conversation & listening to the answers. She knows when & how to probe & is able to connect with others in meaningful ways that help to get deep insight.

M3B "Sticky" Branding

How memorable is your brand in the minds & lives of the people it serves?1. Evolves an emotional core 2. Has intimate knowledge 'who' 3. Is viral & engages in social pillars 4. Knows position & SCA's 5. Taps into archetypal themes

Brand Archetypes

Informed Approach

"The people who think they are crazy enough to change the world, are the ones that do!"

Michelle is a scientist & an artist. As an experienced researcher, she will design quantitative and/or qualitative studies that reveal deep insight that stir innovation & creativity.
1. Do you need to align your leadership on culture, commitment, and the brand’s future? 2. Do you want a safe, objective way to gather actionable feedback from employees and customers? 3. Do you need help defining key performance indicators that prepare you for what’s next?