M3B "STICKY" BRANDING

• Sticky = Memorable  
• 1. How memorable is your brand in the minds and lives of the people it serves?
• 2. Are you serving your highest value customer?
• 3. Is your Executive Team making decisions from the same strategic position?
• 4. Are you spending time and money chasing the wrong customers?
• 5. What archetypal story makes your consumers 'tick' and 'stick'?