Segmentation Studies

A consumer data driven approach to analyzing your business situation. Our strategic recommendations will maximize  revenue and increase absorption by integrating  industry, client and Claritas PRIZM Premier data. Creating an intimate knowledge of "Who" (algorithm), we skillfully slot your product in the demand curve.

Focus Groups

Michelle is a professionally trained moderator.  She brilliantly recruits, organizes and facilitates round table, walking tour and theater style discussions with your target audience to assess  ‘gut level’ reactions  & derive solutions for products, amenities, services, policies, operations and messaging.

Custom Research

The people who think they are crazy enough to change the world, are the ones that do! Michelle is a scientist and an artist. As an experienced researcher, she will design quantitative and/or qualitative studies that reveal deep insight that stir innovation and creativity.

Sticky Branding

Our Sticky Branding Workshop

1.Evolves an emotional core

2.Has intimate knowledge 'who’

3.Is Viral & Engages in social pillars

4.Knows Position & SCA’s,

5.Taps into archetypal themes.